February 23, 2011

Toyota’s Spin the Cube Ad Works, Sometimes

Toyota’s Spin the Cube Ad works, sometimes

Although the Ad looks nice and catches a users attention, you click and click on the Ad and nothing happens. The animation keeps playing. A users click has no effect until the animation stops playing.

That is the problem with animated ads that do not keep the user experience in mind.

Animated Ad Designers, when you design an animated Ad, make sure that it is clickable by the user at anytime. Once the user is attracted to the Ad, let them in immediately and take them to the landing page. Making the user wait until the animation finishes is the sure way to lose them.