April 4, 2011

Epsilon Hack, Millions of Emails Affected?

With Epsilon hack, millions of emails affected?

Each company affected by the Epsilon email hack is a large company serving millions of customers. From the growing list of companies acknowledging that they were affected by Epsilon’s email breach, the total number of emails exposed by the hack may run into millions.

Epsilon is said to be serving 40 billion emails annually for their 2,500 customers.

What is surprising is
  1. So many large companies trusting their email marketing to the same vendor, Epsilon.
  2. Epsilon had no data isolation in place for customers, a single attack affected so many companies
  3. Companies surprising their customers by only acknowledging now that customer emails are shared with and managed by a 3rd party, Epsilon