April 10, 2011

Ion Torrent Ad, When Not to Copy Apple

Ion Torrent Ad, when not to copy Apple.


Apple’s ‘I am a Mac’ ads have been wildly popular and at the time helped Apple build its brand against the then dominant product, PC. Others, such as T-Mobile have had good success with the same ad format.

Ion Torrent’s ad (versus Illumina MiSeq) is a classic example of when not to copy Apple and to never ever let the ad quality slip away. See each one for yourself below.

Ion PGM Sequencer, a great product, not so great Ad.


Apple’s original ‘I am a Mac’ ad


T-Mobile’s Ad