April 6, 2011

Wachovia is Wells Fargo Mobile Ad

Wachovia is Wells Fargo mobile Ad

First the Ad, displayed within the AccuWeather app on the iPhone, with an invite to ‘learn more’.

On tapping, there is nothing useful ...

User is taken to a page to a Wells Fargo branch locator page


C’mon Wells Fargo, Is that all you could display?  Isn't there anything interesting about the bank? anything useful? anything enticing?

Why would a user click on the Ad just to find out where is the bank branch in that zipcode?