May 9, 2011

Ion Torrent vs MiSeq, Awful Ads

Ion Torrent vs MiSeq, awful ads from Life Technologies promoting its PGM product.

Ion Torrent PGM is a great product and this ad does it disservice. It is a bad copy of Apple’s Mac vs PC ads and done with poor taste. This ad makes you forget the good qualities of PGM sequencing - scalability, simplicity and speed.

And here are the first and second Ion Torrent vs MiSeq ads. Each ad has picked up a good percentage of dislikes on YouTube.