September 29, 2011

Adwords Geo-Targeting Mistake? Telstra 4G Ads in US

With its geo-targeting, Adwords allows you to display ads only in the geography that is specified. Is this an Adwords geo-targeting mistake? Telstra 4G ads being shown in the US.

Telstra 4G is no doubt an awesome 4G service, for use in Australia. The ads should have only been displayed within Australia.

More Telstra 4G ads being shown in US

And it is not just Australian ads; here is an ad for Skrine, a Malaysian Law firm that was shown in the US.

And more …

Is the mixup on the part of Adwords or of the advertisers?