October 14, 2011

Steve Jobs on Building Apple’s Brand, Great Talk!

Steve Jobs on building Apple’s brand. Great talk!


References the simple message of “Got Milk” campaigns.

Apple’s core value – “people with passion can change the world”.

Nike honors great athletes, Apple honors people who have changed the world.

It is also a rare sight to see Steve Jobs in shorts and sandals rather than his uniform of jeans and Nike’s.