December 3, 2011

How to Market Farm Products, A History of Wonderful Pistachio Ads

How to Market farm products, a history of Wonderful Pistachio ads (via Todd Wasserman at Mashable).



If you haven’t seen the Pistachio ads, start with this Honey Badger Pistachio ad. Honey Badger is a star in his own right as in Wim Hof and Honey Badger and the original Honey Badger.


Resnick’s, the owners of Wonderful Pistachios also run Pom Wonderful (Pomegranate juice) and have turned marketing farm products to an art. The products are grown at their farm, Paramount Farms.

The Resnick’s also own one of the largest underground waterbanks in San Joaquin, a constant source of friction.