February 11, 2012

RIM’s Roger Martin, RIM Is Being Apple-Like

RIM’s Roger Martin, RIM is being Apple-like.
By trying to build its business back up organically and continuing with an integrated, hardware-software, approach (and producing better ads such as the BlackBerry Bold Night Bikes)

RIM’s Roger Martin (via The Globe and Mail) – 
“I laugh at the vast majority of critics when they say ‘Oh, you should have made this CEO transition, like, four years ago.’ Yeah, right – like, to who?” Mr. Martin scoffs over lunch at Mideastro, a favourite restaurant in Toronto’s Yorkville.
When you can’t see any options, you continue along the same line.  
“So we’re supposed to hand it over to children, or morons from the outside who will destroy the company?” he says. “Or should we try to build our way to having succession?”
Fear of the unknown. The only geniuses reside within RIM …  
Mr. Martin reserving his most withering contempt for those he derisively labels “geniuses,” who urged the recruitment of an outsider to break up the long-running team of Mr. Balsillie and Mr. Lazaridis.

Still, he has little patience with calls to be more like Apple. He points out that Apple dismissed its own co-founder Steve Jobs in the mid-1980s in favour of an outside marketing specialist, only to bring Mr. Jobs back, laying the foundation for its current exalted status.
And RIM can do the same? 
“They ask ‘Why can’t you be more like Apple?’ So we should go bankrupt and fire our founders and bring in a moron? That’s what we should do?” Mr. Martin says.

He is also dismissive of analysts who would scrap RIM’s integrated business model, getting out of hardware and licensing its software. That was the tack taken by successors to Apple’s Mr. Jobs, but when he returned to the fold, he reinstated the integrated platform.

“So that is what the geniuses who have all these clever thoughts about business models are saying – and a big piece of me just laughs: Have you no memory? Do you not even think?”

If he has a plan for RIM, good else, all this is just talk.

Tags: RIM Roger Martin, RIM is being Apple-like, RIM board member