March 15, 2012

What is Papaya Mobile’s Social Gaming Whale?

What is Papaya Mobile’s social gaming whale?
 

Papaya Mobile is one of the largest social games network for mobile with over 50m users across Android and iOS devices.

Papaya monetizes the games by selling virtual goods.

Per Papaya,
  • a social whale is a user who spends more than $100 with Papaya.
  • Only 4% of users are whales but they generate 60% of revenue for Papaya.
  • Accelerator virtual goods are the most popular amongst whales.

Papaya’s message – you have to cultivate whales for the success of your social network.

And here is another take on casino whales, DirecTV’s The Whale and Coco, with Dat Phan.



Tags: papaya mobile whale, social gaming whale, social whale, papaya mobile marketing, largest social games network, casino whale, dat phan casino whale