April 30, 2012

Verizon Attacks Sprint with SprintAttack Campaign

Verizon attacks Sprint with SprintAttack campaign.


The mobile carriers – Verizon, Sprint, AT&T, T-Mobile, MetroPCS, US Cellular – are in a vicious battle for marketshare. A new customer is gained only at the expense of a competitor. The intensity of the battle can be seen in Verizon’s ad campaigns.

Sprint is in a weak position currently and Verizon is targeting Sprint customers with a “Don’t Settle For Slower Speeds” ad campaign. The internal name of the ad campaign, SprintAttack, which should leave no doubts in anyones mind.

SprintAttack can be seen in the title of Verizon’s ad-creative CNAT-6959_SprintAttack_digital_banners (above).

And, another Verizon ad aimed at winning Sprint customers in the West.


Tags: Verizon attacks Sprint, Verizon SprintAttack ad campaign, Verizon don’t settle for slower speeds, CNAT-E6959_SprintAttack_digital_banners, 300x250_WEST_AREA_SPRINT_3_16_12_ANIMATED