May 10, 2012

Apple Support Loves “About”

Apple Support really loves the word “About”.

Check a snapshot of recent posts (above).

All posts begin with “About” - some examples

  • About Apple Remote Desktop
  • About Server Admin Tools
  • About the Lion Server

Apple Support, Write Different!  At the least use different words

The “About” posts make it seem like Apple is stuck in the 1990’s or, that Apple is following a rigid rule of starting everything with “About”.

The “About” posts are something you’d expect from Microsoft, not Apple.

Apple Support needs to become as awesome as Apple products.

Tags: apple support, apple support about, apple support loves about, apple write different