June 8, 2012

Bloom Energy Raises $150m, Powered by Cash


The Bloom Energy boxes take natural gas or biogas as input and produce electricity. With the current low natural gas prices and the expectations of abundant shale natural gas over the next few decades, selling Bloom Energy boxes should be the easiest thing.

But, Bloom Energy seems to be struggling with its business model - selling super-expensive fuel cells to large corporations. Is there a better business model of selling smaller, inexpensive fuel cells to consumers?

Per Eric Wesoff in GreenTechMedia – 
So far, Bloom has been able to ship its product into subsidy-rich regions. The big question is if Bloom can survive when those subsidies recede.

Tags: bloom energy fuel cells, natural gas to electricity, consumer fuel cells, bloom energy investors, powered by cash