June 19, 2012

How GREE and Mobage Games Monetize Better Than Others

How GREE and Mobage (DeNA) games monetize better than others.



Serkan Toto gives the reasons –
  • Mobile games work well in Japan
  • 3G network everywhere in Japan
  • Card battle games are proven money makers
  • Social games are popular in Japan
  • Carrier billing is well accepted + lots of other payment options
  • Subscriptions for virtual items work well
  • TV advertising
  • Games are pre-installed on feature phones
  • Gacha
  • Active campaigns to boost revenue
  • Anonymity for players - use of virtual social networks rather than revealing real name

Serkan Toto’s full presentation is below



Papaya Mobile is another mobile game company that monetizes very well.



Tags: gree and mobage, gree game monetization, mobage game monetization, papaya mobile game monetization, mobile game monetization tips, mobile game monetization tricks, mobile game monetization secrets, japanese mobile games