June 2, 2012

The Problem with Enterprise Ads: Download Whitepaper, Watch Video, Gartner

The problem with enterprise ads: They are always trying to make you download whitepaper, watch video, gartners magic quadrant.

Here is a classic one – a Brocade ad (above) wants you to download a Forrester whitepaper – presumably after reading this long whitepaper you will finally figure out what Brocade is trying to sell you.

If not getting you to download whitepapers, then they want you to watch a video. Cisco shines in making you watch videos. After watching the video, you’ll be convinced to buy whatever Cisco is trying to sell you.

And many times, the ads will lead you to a page that tells you that the company is in “Gartners Magic Quadrant” … whatever achievement that implies. Is that like a Good Housekeeping Seal?

Palo Alto Networks, Gartner Magic Quadrant

It is sad. Enterprise folks have no creativity. No imagination.

Tags: problem with enterprise ads, download whitepaper, watch video, brocade forrester whitepaper, cisco watch video ads, gartners magic quadrant, palo alto networks gartner