June 14, 2012

Switzerland’s Branding Problem, .ch vs .cn Domains

Switzerland’s branding problem, .ch vs .cn domains.

Switzerland’s .ch is easily confused with China’s .cn domain names, a country with a much bigger population online and offline.

To make its brand unique, Switzerland has applied for the .swiss domain. The applicant – Swiss Confederations DETEC.

Per WRS 
The Swiss government applied for the ending “.swiss,” which it says will raise visibility and clarity for Swiss entities.  It said “.ch” is sometimes confused with “.cn,” for China.

Tags: switzerlands branding problem, .ch vs .cn domains, .swiss domains, DETEC Swizerland