August 29, 2012

Hedge Fund Online Ads Coming, JOBS Act

Hedge Fund online ads are coming, JOBS act.
SEC’s JOBS act related proposal for the private placement market per Bloomberg 
Hedge funds may go from soliciting individual investors behind closed doors to conducting wide advertising campaigns without restrictions under a rule proposed today by the U.S. Securities and Exchange Commission.
Even as future offerings are marketed to the general public, the new rule would limit participants to those with more than $1 million in assets, excluding primary residences, or those earning more than $200,000 a year. The SEC’s proposal doesn’t include restrictions for how offers are advertised, nor does it establish a system for verifying accredited investors -- only that firms must take “reasonable steps” to check.

As a result of this proposal, you are likely to see hedge fund online ads. The hedge funds will advertise through all available channels – online and offline. There may even be a Kickstarter for hedge funds.

Tags: hedge fund ads, hedge fund Internet ads, hedge fund online ads, kickstarter for hedge funds, hedge fund private placement, private placement requirements