September 3, 2012

Samsung’s Dictatorial Brand Marketing, France Quiqueré


Samsung’s dictatorial brand marketing, France Quiqueré.
 
France Quiqueré shares how Samsung promotes its brand - 
In one of the shops, a Korean supervisor suddenly takes my camera: “Now I’m recording you saying something to your friends about the shop. And you will put it on your Youtube account”, he orders. Excuse me? Does he realise that this kind of video will bring no benefit to the brand, and I’ll be the laughing stock of my Youtube friends? Luckily, the background noises were too high for the video to be uploadable.

And that seems to be the mildest part of the story.

Is that how the Samsung James Franco video was made? The Galaxy Note 10.1 review gave a very different picture of the product.



Tags: samsung dictatorial marketing, samsung marketing london olympics, samsung brand marketing, samsung France Quiqueré, samsung james franco video, samsung galaxy note 10.1 review