October 11, 2012

Bing Fails Microsoft’s BingItOn Challenge


Bing fails Microsoft’s BingItOn challenge: Bing vs Google search.
 

Microsoft Bing It On Challenge ad

Per Microsoft, more people choose Bing results over Google



Let’s search for  “Los Angeles CARBOB” – an index for gasoline prices in Los Angeles.

Google:             3 out of 5 top results are highly relevant.
Bing:                 None of the results are relevant or anywhere close.

Bing fails the “Los Angeles CARBOB” challenge.

Bing fails the Bing It On challenge.



Bing needs more of “improved search quality” and less of Bing marketing to succeed in the market.



Tags: microsoft bingiton, bing it on, bing vs google, bingiton challenge, bing fails bing it on challenge, los angeles carbob