November 14, 2012

Why Universities are Advertising More Online

Why Universities are advertising more online.

From Bloomberg’s look at Purdue University where tuitions are going higher and administrative costs are going even higher. 
Purdue has beefed up its staff for fundraising and marketing, partly to attract full-paying students from other states and around the world.

Purdue must advertise, especially on the Internet and through social media, to attract young people, as the number of college-age students in the Midwest is projected to decline.

Among other staff, Purdue has a $253,000 chief marketing officer to market Purdue.

The same story is playing out at every University from Stanford to Harvard, Oregon State to Arizona State and more.

For example, check University’s advertising at

Tags: university advertisers, university advertising online, why universities advertise online, purdue faculty vs administrators, college rising administrative costs, college rising marketing costs