November 29, 2012

Winning Tips from Obama Online Campaign


Winning tips from Obama online campaign.
 

source: BusinessWeek

Amelia Showalter in BusinessWeek 
Every time something really ugly won, it would shock me: giant-size fonts for links, plain-text links vs. pretty ‘Donate’ buttons. Eventually we got to thinking, ‘How could we make things even less attractive?’ That’s how we arrived at the ugly yellow highlighting on the sections we wanted to draw people’s eye to.

The email subject lines that performed the best
  • I will be outspent
  • Some scary numbers
  • If you believe in what we are doing …
  • Last call: Join Michelle and me
  • Would love to meet you
You can probably see why.

Obama campaigns ad designer complemented this with similar online ads.



The result of all this effort: Success!


Tags: obama campaign email marketing, obama campaign A-B testing, obama campaign marketing secrets, obama campaign winning strategy, obama campaign winning tips, obama campaign ads