January 20, 2013

Samsung’s Unicorn Apocalypse Ad Fumble

Samsung’s Unicorn Apocalypse ad fumble. An ad that is intended to highlight Samsung phones for the enterprise, Samsung SAFE, became a mishmash of everything.

It has Samsung vs BlackBerry for enterprise, Samsung SAFE, Samsung phones are secure, Samsung phone AES security, Samsung phone VPN, Samsung phones can be used for work and home etc.

Too many messages, too little focus.

Samsung’s ad anticipates the arrival of BlackBerry 10 in a few weeks.

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