January 28, 2013

Why Apple will Rise Again, $452.24

Why Apple will rise again, currently it is at $452.24.

A thoughtful piece by Aswath Damodaran on why Apple is undervalued.

His advice, buy AAPL with the following caveats
  1. Don’t bet the house
  2. Don’t double down
  3. Think of buying the business, not the stock
  4. Do not track the day to day stories
  5. Be willing to wait … even if you are not sure what you are waiting for

Obviously for investors who are willing to hold AAPL for the long-term. Anyone whose investing horizon is a week or a few milliseonds will act differently.

Tags: apple is undervalued, apple will rise again, aswath damodaran apple, reasons to buy apple