March 25, 2013

Apple’s Weak Marketing, JD Power Awards

Apple’s weak J.D. Power marketing.

An Apple marketing email - 
Turns out, we spoke too soon. For the ninth time in a row, iPhone ranks “Highest in Customer Satisfaction with Consumer Smartphones” by J.D. Power and Associates. iPhone ranked highest in a study that looked at the following categories: performance, physical design, features, and ease of operation. In fact, iPhone has ranked highest in each of these studies since the first iPhone was introduced.
Marketing these J.D. Power awards makes Apple appear weak.

Seems Apple is feeling compelled to say something. But, is there nothing better to say than these J.D. Power awards? Every company seems to be on this list of J.D. Powers award recipients.

Tags: apple jd power marketing, apple’s weak marketing, apple we spoke too soon