April 21, 2014

The De-Evolution of Square

The de-evolution of Square as seen from its creatives. As you scroll down, you can see Square transitioning from elegance to the basics.

Jul 2011

Sep 2011

Jan 2012

Jun 2012

Aug 2012

Mar 2013

Sep 2013

And now in 2014

Mar 2014

Mar 2014

Apr 2014

With a business model of sub-1% margins that does not seem to be working, Square is looking to get sold ( WSJ ).


Tags: de-evolution of square, square from elegant to basics, ads from square