April 21, 2014

The De-Evolution of Square

The de-evolution of Square as seen from its creatives. As you scroll down, you can see Square transitioning from elegance to the basics.




Jul 2011



Sep 2011



Jan 2012



Jun 2012



Aug 2012



Mar 2013



Sep 2013

And now in 2014


Mar 2014



Mar 2014



Apr 2014


With a business model of sub-1% margins that does not seem to be working, Square is looking to get sold ( WSJ ).

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Tags: de-evolution of square, square from elegant to basics, ads from square