Wealthfront vs Fisher, in the quest to sign up $500,000 portfolios.
Two investment managers targeting different demographics but united in their goal of signing up as many $500,000+ portfolios as possible (smaller portfolios are ok too, sometimes).
Wealthfront targets a younger demographic with “An investment manager for the new generation of long-term investors”. Translation – if you made some IPO money recently, Wealthfront wants you.
Fisher targets the retired or retiring demographic with some money “Are you comfortable in your retirement?”
The ideal customer for both financial advisors – people who don’t know how to manage their own money.
For financial advisors who promote themselves so actively online, the one thing missing online is their financial performance so far on real portfolios.
A Wealthfront vs. Betterment vs. Vanguard vs. FutureAdvisor vs. SigFig review compares the different investment managers and feels that Betterment is the best among this group.
Betterment pricing shows what they charge for their service, but again no mention of actual performance.
Tags: wealthfront vs fisher investments, $500000 portfolios, compare financial advisors, financial advisor review, software-based financial advisor, cloud-based financial advisor, cloud service financial advisor, cloud-based investment manager, automated investment manager, automated financial advisor