Twitter has added one more tool for Twitter advertisers - Twitter Web Tag for Web to Twitter tracking.
Twitter Web Tag
Suppose a surf shop wants to use Twitter Ads to grow its follower base and drive website traffic and conversions. The shop wants to show its ads to surfing enthusiasts who have recently visited its website. Once the shop places a website tag, Twitter can match users who visited that site to Twitter accounts using a browser cookie ID. This lets the shop show matched users Promoted Tweets and Promoted Accounts, resulting in a relevant, high-quality message to the user.
Tags: twitter tracking cookie, web to twitter tracking, twitter website tag, twitter advertising, twitter ad tracking